The innovation of the cold chain industry format is necessary to fill the short board, to inventory, and reduce costs. At the same time, the structural contradictions faced by cold chain logistics include the structural contradictions in the regional layout of the cold chain industry; the structural contradiction of the cold chain transportation capacity; the structural contradiction of the cold chain storage capacity; the structural contradiction between supply and demand of cold chain logistics talents; and the supply of cold chain service products. The structural contradictions.

 

Under the background of the country's vigorous development of the commerce and trade circulation industry and the implementation of supply-side structural reforms, China’s cold-chain logistics industry is facing a new type of industry-surviving environment. The timely promotion of the supply-side structural reform of the cold-chain logistics industry is to promote the optimization of resources across the industry. , important measures to reduce the cost of cold chain logistics, eliminate information asymmetry, and increase market transparency.

 

The structural reform on the supply side starts with the improvement of supply quality products or services, promotes structural adjustment by means of reforms, distorts the distribution of correction factors, expands effective supply, improves the adaptability and flexibility of the supply structure to demand changes, and increases total factor productivity. Through industrial adjustment to increase productivity, to adapt to structural changes in market demand, to better meet the effective needs of the consumer market, and promote sustained and healthy economic and social development.

 

The cold chain logistics industry needs to provide structural reforms on the supply side so as to effectively supply new demands arising from the upgrading of docking, promote the optimization of resource allocation and industrial restructuring in the cold chain industry, realize cost reduction and efficiency increase, and improve the service level of the entire industry. To achieve the purpose of reducing the company's circulation costs and maintaining the competitiveness of the company.

 

At present, under the background of the new normal of China's economic development, with the introduction of structural reforms on the supply side, the development of the logistics industry has received more and more attention. However, in view of the special logistics field of cold-chain logistics, exploring the contradiction between its supply and demand structure in the development process and seeking how to carry out innovation and development in the new situation, we believe that the cold-chain logistics industry needs to be realized from the demand-side perspective. "Shift escalation" and "turning overtaking" reform goals must seek for the momentum of sustainable development from the innovation of cold chain logistics.